Hunting new logos vs. growing existing accounts: What you should prioritize now (and next)

Beschreibung

"It’s often said that you need both: hunting new logos and growing existing accounts. Yet in practice, many sales orgs (not all) lean heavily toward new customer acquisition, sometimes bordering on an “acquisition addiction”. They do so at the expense of expanding the customers they already have. With ever-rising CAC and longer sales cycles, is that still the best default?

In this webinar, you’ll see when to push new-logo hunting and when to shift hard into growing existing accounts. We’ll share concrete examples and success cases, the “must-win battles” that make farming work, and practical plays you can use right away."