Software & AI Pricing 101: How pricing drives growth — and company valuation

Beschreibung

"Pricing is one of the strongest value levers in software and AI businesses — yet it’s often built on legacy decisions, gut feel, or copied benchmarks. As AI features, usage-based models, and hybrid pricing become mainstream, many companies struggle to set prices that truly reflect value and scale profitably.

In this webinar, we’ll cover the fundamentals of modern software and AI pricing: core pricing models, packaging logic, and the most common pitfalls. You’ll learn how pricing directly impacts key SaaS metrics and, ultimately, valuation — especially in VC- and PE-backed companies. We’ll share practical examples from growth-stage and buyout contexts and highlight concrete pricing moves that can substantially improve margins, growth, and exit multiples."